A collaborative mural to connect leaders with brand, promise and practice
WHY TEAMS CHOOSE THIS TYPE OF WORK
Organisations choose a brand-driving wall mural when they want leaders and staff to engage deeply with what the brand stands for and how it should guide behaviour. It is particularly effective at conferences, expos or whole-of-organisation days, where you want people to move beyond slogans and experience the brand as something they actively shape together.
HOW WE SHAPE IT WITH YOU
We work with you to understand your brand platform, key messages and the behaviours that should flow from them. Together we define what this mural needs to drive – for example, customer focus, innovation, care, or a particular strategic direction. We then design a mural format that allows many participants to contribute while still holding a strong, coherent brand story. Leaders play a visible role in framing and engaging with the process.
WHAT IT CAN LOOK LIKE IN PRACTICE
The mural might be built over the course of an expo or staff day, with participants adding elements that reflect brand promises and real experiences. Our artists guide the visual structure so the wall evolves into a clear, compelling image rather than a collage of unrelated pieces. Along the way, quick prompts and conversations invite people to think critically about how well current practice reflects the brand, and what leadership needs to do to close any gaps.